Branding | Advertising
Assuming international travel takes years to become safe, create an advertising campaign for the government of Ontario to promote travel within the province.
With post-pandemic tourism, who will be the most likely to take a road trip and where would they want to go? How do you create the experience of international travel in your home province? What features of surrounding cities and townships offer an element of desirability for the residents of Ontario?
Targeting young families and urban professionals, Travel Ontario promotes local discovery by car. The safety and control of your own vehicle allows Ontarians to chart their own path, offering suggestions for urban, rural, and lakeside getaways. From tree-lined highways to sand dunes on the lake, Travel Ontario creates a local wanderlust, ideating destination-style travel in your own backyard.